So Many Reasons Not to Give

It’s amazing that we raise as much money as we do, given the many reasons why people should not give. Read on to see the very special solicitation letter I created for my first April post.

It’s Not You, It’s Me.

“It’s not you, it’s me” is common breakup language. We want to deepen relationships with our donors, not end them. So why are our communications all about us?

Gifts for Today and Tomorrow–Annual and Planned Giving

At first glance, Annual Giving and Planned Giving may appear to be polar opposites.  Annual Gifts are for immediate use, can (and do) come in all sizes, and are often pooled together with the gifts from other community members to maximize their impact.  Planned...