Lessons Learned about Fundraising in the Pandemic
My last trip to see a client onsite was February 28, 2020. After I flew home, a friend who is a virologist gave me some masks, wipes, and advice to buy three weeks of groceries “just in case.” So I did. (If he’d told me to buy toilet paper, I’d have said he was a...Taking Control of Your Fundraising: The Power of Feasibility-Based Goals
How nice would it be to set a fundraising dollar goal that you had confidence in? Around now, many programs are developing goals for the coming fiscal year. I’ll be the first to say that fundraisers are a fundamentally optimistic community by nature – it’s part of...So Many Reasons Not to Give
It’s amazing that we raise as much money as we do, given the many reasons why people should not give. Read on to see the very special solicitation letter I created for my first April post.
“It’s Not You, It’s Me”
Seinfeld character George Costanza claimed to have coined the phrase “It’s not you, it’s me.” He found that it came in handy when explaining why he wanted to break up with the person he was dating, hoping to make it easier on the soon-to-be ex by putting the blame...Keeping the “Fun” in “Fundraising”
Provides a link to a Spotify playlist of annual giving-themed tunes.