Lessons Learned about Fundraising in the Pandemic

My last trip to see a client onsite was February 28, 2020.  After I flew home, a friend who is a virologist gave me some masks, wipes, and advice to buy three weeks of groceries “just in case.”  So I did.  (If he’d told me to buy toilet paper, I’d have said he was a...

So Many Reasons Not to Give

It’s amazing that we raise as much money as we do, given the many reasons why people should not give. Read on to see the very special solicitation letter I created for my first April post.

“It’s Not You, It’s Me”

Seinfeld character George Costanza claimed to have coined the phrase “It’s not you, it’s me.”  He found that it came in handy when explaining why he wanted to break up with the person he was dating, hoping to make it easier on the soon-to-be ex by putting the blame...

Gifts for Today and Tomorrow–Annual and Planned Giving

At first glance, Annual Giving and Planned Giving may appear to be polar opposites.  Annual Gifts are for immediate use, can (and do) come in all sizes, and are often pooled together with the gifts from other community members to maximize their impact.  Planned Gifts...