“It’s Not You, It’s Me”

“It’s not you, it’s me” is common breakup language. We want to deepen relationships with our donors, not end them. So why are our communications all about us?

Seeing You–Not ‘Donors Like You’

When I was a preschooler, I watched a morning TV show called “Romper Room.”  Designed to mimic older siblings’ and friends’ classroom experiences, the show was hosted by a warm and welcoming teacher who varied by geographic region.  (I think Miss Barbara was my Romper...