Maya Gasuk, Senior Associate
Maya joined West Wind Consulting Strategies in Fund Raising LLC in July 2010, bringing 23 years of professional fundraising experience. Her experience includes strategic planning, campaign management, volunteer management, change management, and the integration of annual fund programs into major and planned gift fundraising and alumni affairs.
Maya served as director of the Cornell Annual Fund for Cornell University for the past 10 years growing the Annual Fund from raising $10 million to $27 million annually. She led a 40-person team along with 120 paid student employees and over 1,500 engaged volunteers to design and implement reunion, parent, leadership giving, alumni regional, and affinity-based personal solicitation programs.
Maya was charged with increasing the annual fund as part of Cornell’s Far Above campaign, which included Annual Funds in 16 undergraduate programs in Colleges and academic units. In 2004, she assumed additional direct responsibility for the Annual Fund programs in the College of Veterinary Medicine, Johnson Graduate School of Management, and the Cornell Law School. Through her creation of strategic plans for increasing annual fund revenue, Maya was able to increase revenue from these professional school programs by 50% in five years, increase efficiencies through shared participation initiatives and standardizing work processes among colleges.
Maya has a demonstrated track record of significantly increasing results in each program she has managed during her 19-year tenure at Cornell University, covering a range of giving programs and initiatives. Her analytical and problem-solving skills have enabled her to develop innovative approaches in both program and staff management resulting in extraordinary results. She has successfully implemented changes to volunteer programs in multiple areas to increase accountability and productivity of committees—consistently increasing both revenue and completed work by volunteers. She increased donor participation, giving society membership, and dollars raised in multiple programs assigned to her in her career, and reduced staff turnover from 50% annually to 15% or less annually during her tenure as Annual Fund director.
Having served for 13 years as a volunteer rowing coach in her community, she has a passion for teaching and leading teams to greater levels of achievement and satisfaction.
Maya lives in Ithaca with her husband Mark and their Labrador, Yarra.